Brand

The Ultimate Cache Memory Solution, Samsung Z-SSD

Samsung Z-SSD Video
Client
Samsung Electronics
Category
Brand
Services
Brand Identity, Content Design, Film & Motion
Scope
Product Branding, Content Production, 2D Video
Year
2018

The latest in Samsung SSD solutions, Z-SSD uses cache memory to improve speed and response time in both reading and writing data. As Z-SSD stores big data for analysis, high computing applications, and more, we needed to create a 3D video that promoted and educated viewers about the features and specs of the Z-SSD. The video introduced Z-SSD at an SSD exhibition and was used on Samsung’s website and YouTube to ensure communication across various channels.
In order to make the Z-SSD specifications easy to understand, we created an intuitive video with a flow that showed a story for each feature. The story was unraveled from the reality of servers to the virtual reality within Z-SSD.

삼성 SSD 데이터 센터 제품군 중 Z-SSD는 강력한 캐시 메모리 솔루션으로 획기적인 성능을 선보입니다. 제품 홍보를 위해 Z-SSD의 탁월한 기능과 스펙에 집중된 3D 영상을 제작했습니다. 해당 영상은 SSD 관련 전시장과 유튜브, 웹사이트에서 다양하게 활용되고 있습니다. Z-SSD의 사양과 특장점을 알기 쉽게 표현하기 위해 직관적으로 표현하는데 초점을 맞췄으며 각 기능별 특징은 스토리 흐름별로 보여주고 있습니다. 서버실의 현실적인 모습부터 SSD 내부의 가상현실을 오가며 스토리를 풀어냈습니다.

Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene
Samsung Z-SSD promotional video scene

Credits

Project ManagementLim Dahye3D GraphicsNESIAC

Samsung Galaxy Note9 Website