Brand & Digital & Experience

An animated promotional guide to utilizing Samsung eco-friendly power-saving products.

Client: Samsung Electronics
Category: Brand, Digital, Experience
Services: Brand Identity, Content Design, Film & Motion, Digital Strategy, UX/UI, Interactive Experience
Scope: Digital Strategy, Product Branding, UX Strategy, Art Direction, Interactive Style Guide, 2D Motion Graphics, Graphic Design, Illustration
Year: 2012

The technology promotion video explaining smart grid technology which is the eco-friendly intelligence power grid technology of Samsung is produced. It is the contents to deliver the detailed features interactively after dividing into three sections. The related video is exhibited at Samsung Delight now and also used at various CES or WIS exhibitions.

친환경 지능전력망 기술을 시각적으로 전달하는 기술홍보 인터렉티브 영상. 삼성의 친환경 지능 전력망 기술인 스마트 그리드의 개념을 설명하는 기술홍보 영상이 제작되었습니다. 3개의 섹션으로 나누어 각각의 상세피쳐를 인터랙티브하게 전달하는 콘텐츠입니다. 해당 영상은 삼성 딜라이트에 전시되었으며, 각종 CES 외, WIS 전시회 등에서 사용되었습니다.

Navigation structure using camerawork

For smart grid video, it gives the feeling to walk in directly using the work through technique of camera in order to maximize the user experience. This technique plays the role of navigation of interactive video delivering various technologies more easily and intuitively and helps the overall understanding about how the power grid technology of Samsung works.

Image quality upgrade through 2D mapping

With the way of adding 3D wireframe to 2D mapping, it upgraded the quality of the final products. The navigation constructed possible realistic 3D space but it added skilled designers’ artwork instead of being finished with mechanic rendering process in order to complete the details of image.

Function description plot with various stories

With the plots of each character and space explaining various functions, it enhanced the relevance of the story. Even when the users zoom in on the individual space containing sub-contents, the rendering quality is not dropped.

3D Objet Design

Various scales of objet were designed through 3D modeling and 2D mapping.

Infographic utilization for technology description

For realistic and detailed graphics, it used info-graphics in bold color in order to catch the users’ attention and reflected the needs to technology description video.