Brand
Transfer in a flash, secure with a touch
- Client
- Samsung Electronics
- Category
- Brand
- Services
- Brand Identity, Content Design, Film & Motion
- Scope
- Content Guidelines, Product Branding, Art Direction, Content Direction, Content Production, English Copywriting, 2D Video
- Year
- 2020
The Samsung Portable SSD T7 Touch lets you transfer massive files within seconds with the incredible speed using the NVMe interface, and features fingerprint security. To highlight the product’s strengths we planned, shot, and produced a video where we see the T7 Touch being used in four different lifestyles.
삼성 Portable SSD T7 Touch는 빠른 속도와 대용량 외에도 가벼운 지문인식으로도 손쉬운 보안이 가능하며 일상생활에서 떨어뜨려도 견고한 SSD입니다. 이러한 T7 Touch의 다양한 장점을 소비자들이 공감할 수 있는 자스러운 일상생활 속 사용 사례로 풀어서 기획하였으며 미국 LA 현지에서 촬영, 제작하였습니다.
Play Video
A college student who uses it to carry her materials and files effortlessly on the go, an office worker who shares confidential documents and files easily and safely with her colleagues since you can register up to 4 fingerprints, a father who’s taken time out of his busy schedule to store all his family’s memories on the T7 Touch, and a creator who has to work quickly and process large files — all aiming to emphasize the T7 Touch’s durability, speed, and convenient security and appeal to a wide range of individuals.
평상시에 T7 Touch를 갖고 다니는 대학생, 지문 4개까지 등록 가능한 덕에 팀원끼리 문서를 빠르고 안전하게 공유하는 직장인, 가족과의 소중한 추억을 인생백업하는 아빠 그리고 대용량의 영상 파일을 빠르게 편집하는 크리에이터의 스토리를 통해 제품을 보여줬습니다.
video still cut
Making Photos
Credits
Account ManagementKim NamhoCreative DirectionBai ErinGraphic DesignKim JunyoungKim JiyunGim JiyunLee SoriProductionKang JinseonCopywritingDana Melanz3D Motion DesignJoo SeunghyukProductionBULLITTPost ProductionCabin Editing CompanySound ProductionSound City