Healthy, Tasty and Happy Dining Experience, PEACOCK

Anyone would have a prepared meal at their home. To that extent, in todays hectic world people require something that can be cooked quickly and ready to eat. PEACOCK has had a number of opportunities to propose a new dining culture for the Home Meal Replacement market and intensify its branding. We wanted to inform customers of PEACOCK's philosophy, which is "proper meal as it is" and comes from embracing "tasty, easy and happy experiences." After taking everything into consideration, we planned and produced the website's visuals and contents by implementing the concepts of lifestyle and highlighting the stories of modern people. Furthermore, the PEACOCK webpage is designed to be interlinked with the Emart webpage to extend the sales strategy of PEACOCK. Befitting a premium brand, we applied layouts, colors, and typography by using a restaurant menu design as a motif. Now everyone will be able to understand the true value of PEACOCK.

우리는 PEACOCK의 철학인 ‘맛있고, 쉽고, 행복한 경험’에서 나오는 ‘식사다운 식사’를 고객에게 알리고 싶었습니다. 고민 끝에 현대인의 라이프스타일과 스토리텔링을 접목하여 비주얼과 콘텐츠 기획/제작을 했습니다. 또한, 바로 구매로 이어질 수 있도록 이마트 페이지로 연동시켰죠. 판매 채널까지 확장한 셈입니다. 프리미엄 브랜드에 걸맞게 레스토랑 메뉴판을 디자인 모티브로 레이아웃과 컬러, 타이포그래피 하였습니다. 이제 PEACOCK의 진가를 누구든 알 수 되었죠.