Brand & Digital & Experience

Opening the World to Something New Once Again, Galaxy S9 | S9+

Samsung Galaxy S9 Digital Experience
Client
Samsung Electronics
Category
Brand, Digital, Experience
Services
Brand Identity, Content Design, Film & Motion, Website, UX/UI, Interactive Experience
Scope
Product Branding, UX Strategy, UI/UX Design, Interactive Style Guide, Mobile Site Design, Website Design, English Copywriting, Content Production, 2D Motion Design
Year
2018

Working together with Pio Schunker, EVP of Samsung Global Head Brand Marketing, and Malcolm Poynton, Global CCO of Cheil Worldwide, we launched the Galaxy S9 | S9+ marketing page.
We aimed to emphasize the unsurpassed magnificence of the camera, as well as new innovative features including AR Emoji, Dolby Atmos, Intelligent Scan, and more. In the same way that the Galaxy S9 | S9+ has opened a new world to consumers, we embraced that same spirit of engineering and innovation.
Extreme close-up 3D renders present the phone's exterior design details, while video and lifestyle content introduce and explain the features on Galaxy S9 | S9+ in a clear and striking manner.
Because Samsung is one of the most attention-grabbing brands in the world, we also provided enhanced accessibility through SEO and meta tags, as well as search optimization for users who visit the website from around the world. Enjoy the new world presented by Galaxy S9 | S9+ at any time, from anywhere.

우리는 삼성전자 글로벌 통합 브랜드 마케팅 전무 Pio Schunker, 제일기획 글로벌 CCO인 Malcolm Ponyton 과 함께 갤럭시 S9 | S9+ 제품 소개 페이지를 새롭게 열었습니다. 카메라는 더 훌륭해졌고 AR 이모지, 돌비 애트모스, 인텔리전트 스캔 등 다양한 기능이 추가되었죠. 우리 또한 새로운 세상을 연 갤럭시 S9 | S9+ 처럼 다양한 시도를 했습니다. 제품의 상세 외형은 익스트림 클로즈업한 3D 렌더링 컷으로 더 돋보이도록 연출했고, 영상과 라이프스타일 콘텐츠는 갤럭시 S9 | S9+ 에 추가된 기능을 소개하고 설명하는 데에 적절히 사용했습니다. 전 세계가 주목하는 브랜드인 만큼 다양한 지역, 시간에 방문하는 사용자들을 위한 SEO, 메타태그 등 접근성 및 검색 최적화 진행도 함께했습니다. 언제 어디서나 갤럭시 S9 | S9+가 연 세상을 새로이 감상해 보세요.

Galaxy S9 | S9+ Global Website highlight - AR Emoji feature
Galaxy S9 | S9+ Global Website highlight - Surround Sound stereo speakers feature
Galaxy S9 | S9+ Global Website highlight feature
Galaxy S9 | S9+ Global Website Camera feature
Galaxy S9 | S9+ Global Website Camera feature - IOS
Galaxy S9 | S9+ Global Website - Highlight and Camera page
Galaxy S9 | S9+ Global Website - Mobile screen
Galaxy S9 | S9+ Global Website - AR
Galaxy S9 | S9+ Global Website - AR Emoji feature
Galaxy S9 | S9+ Global Website - AR feature
Galaxy S9 | S9+ Global Website - Performance feature
Galaxy S9 | S9+ Global Website - AR and Performance page
Galaxy S9 | S9+ Global Website - Accessories page
Galaxy S9 | S9+ Global Website - Accessories page
Galaxy S9 | S9+ Global Website - Accessories page

Credits

Lead AgencyCHEILProduction AgencyDFY

Project ManagementKim WheekyoungPlanningKim SojeongPark ChulsungOh GaramCD+DesignKim JunyoungAD+DesignKang JunseokBang DaeseokDesignKang JuyeonKim YongwoonNam JinsungYang GwanghoonLee SaetbyeolChoi Wonjun3D GraphicsKang JuyeonKim WonkyuJoo SeunghyukPublishingKang ByunghwanKim JumiPark GyutaePark JinkyungJung Sunghwa

ALAND E-commerce