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Supercell —

It’s 3v3! Ready to brawl?Brawl Stars

Project Summary

Brawl Stars brawlers Spike and Jessie attacking each other. 
											Jessie is surrounded by Gem Mode jewels and Spike by Bounty Mode stars.

Launch Date

November
2018

Categories

  • Digital Content
  • Social Content
  • Video Content
  • Promotion
  • Copywriting

Tages

  • Uaaaaa

  • Caaaaa

  • Maaaaa

Project Number

34N.

We’re working closely with Supercell Korea and Supercell HQ in Finland to create digital and social media content for Supercell’s newest game, Brawl Stars. During the game’s beta period, we focused on producing and sharing videos and graphics that would pique interest in the game — and it worked. We reached double our target goal within a short time. With the game’s launch in December 2018, we continue to create, manage, and post content on Brawl Stars Korea’s official social media channels to both draw in new players as well as keep engaging current players. We listen to the community to create content they can relate to and engage with. Our digital advertisements are currently online in Japan, Indonesia, and other Asian countries as well. Download Brawl Stars and get in on the 3v3 action!

Three smartphones displaying Brawl Stars Korea’s official YouTube, Facebook, and Instagram channels.
Example social media posts encouraging players to download and engage with Brawl Stars, featuring brawlers Spike, Shelly, Crow, Colt, Nita, Dynamike and Jessie.
Brawlers Colt, Spike, and Crow fight each other in battle, representing Brawl Stars’ 3 on 3 games.
Shelly shoots her gun in front of a Gem Grab Mode background.
Screen pans to Spike, Shelly, and Jessie in the Old West, ready to brawl.
Smartphones with Brawl Stars advertisements featuring Shelly, Spike, Jessie, and Colt.
Crow in a short in-game video showing Brawl Stars’ Showdown Mode.
Crow, Nita, and Spike as a team ready to brawl.

Credits.

It’s 3v3! Ready to brawl? Brawl Stars

D.FY

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Erin Bai - Creative Director

Kim, Bomee - Account Executive

Kim, Taeyong - Art Director

Kang, Juyeon - Designer

Nam, Jinsung - Designer

Yoon, Seonyoung - Designer

Jeong, Jieun - Designer

Choi, Wonjun - Designer

Dana Melanz - Copywriter

Kim, Nayoung - Copywriter

Kim, Wonkyu - Motion Graphics

Joo, Seunghyuk - Motion Graphics

Jang, Semin - Motion Graphics

Hong, Heejung - Motion Graphics

Brawl Stars brawlers Spike and Jessie attacking each other. 
										Jessie is surrounded by Gem Mode jewels and Spike by Bounty Mode stars.