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D.FY Portfolio BLIP Kpop Radar BG

Work

Space Oddity —

Turning K-Pop fandom into data K-Pop Radar

Project Summary

D.FY Portfolio BLIP Kpop Radar KV

Launch Date

August
2019

Categories

  • Digital PR
  • Web/Mobile

Tages

  • Saaaaa

  • Uaaaaa

Project Number

34N.

This is the era of music data. We live in a time where we can quantify individual music preferences, tastes, and activities as data, and we can track events, how artists and fan communicate, can all be quanitfied as data in real time. Artists and fans are communicating more directly than ever before with the advent of social media, and as a result the definition of “fandom” is changing — now fans aren’t just consumers of music but they are also content producers. K-Pop Radar (http://www.kpop-radar.com) was born to measure this fandom data in a practical, useful manner.

The categories within K-Pop Radar are DATA BOARD, BRIEF, ARTIST, etc. Within DATA BOARD, you can view artist fandom charts in real time through multiple SNS channels and see detailed data information in a variety of ways. Because BRIEF is linked to the charts and tells you what's happening with an individual artist, it brings fans and artists even closer. And the ARTIST menu allows you to view information about various artists by type.

Although the charts are strictly numbers and data-based, we designed it to be more approachable and engaging, turning it into content you can actually enjoy. By repositioning the layout, design, and data visualization, we created a platform that made the data intuitive and easier to understand. As part of the branding, we developed B.DOT, a dynamic, colorful, and fun identity that symbolizes how the radar catches all the different pieces of news about artists. We made sure the B.DOT visual identity was reflected through the entire design for a consistent experience.

BLIP Kpop Radar PC Data board KV video image
BLIP Kpop Radar PC Data board 1 video image
BLIP Kpop Radar PC Data board 2 video image
BLIP Kpop Radar PC Graph video image
BLIP Kpop Radar Brief KV image
BLIP Kpop Radar PC Brief image
BLIP Kpop Radar PC Brief image
BLIP Kpop Radar PC Artist Search video image
BLIP Kpop Radar PC Artist image 1
BLIP Kpop Radar PC About image
BLIP Kpop Radar concept image
BLIP Kpop Radar Mobile image

Credits.

Turning K-Pop fandom into data K-Pop Radar

D.FY

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Lee Suheon - Director

Jin Heejeong - Designer

Choi Inhan - Develop Leader

Gong Ahreum - Develop

D.FY Portfolio BLIP Kpop Radar Thumbnail