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EXO-SHIP SAGA for EXO-L
SM Entertainment

Project Summary

EXO-SHIP SAGA GAME for EXO-L

Launch Date

June
2021

Categories

  • Digital PR
  • Contents
  • Promotion

Tages

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Project Number

34N.

  • Gamification to engage

    To promote EXO’s new album ‘Don’t Fight the Feeling’, we created a retro game designed with gamification UI elements and an engaging scenario to make users curious. We also increased reach by making the game shareable via social media.

  • Retro UI Design to inspire

    We used pixel art visual motifs and chose fonts with a retro vibe to create a cohesive digital environment that feels immersive and fun. We applied the same design language to the universe background as well as the monsters for a more engaging experience.

  • A gaming experience that’s global

    We were able to connect with the global target user and saw 800,000 visitors to the site on the day it opened. One of our primary focuses when developing the site was to make it as fun and accessible as possible. We also created a hashtag function for users to share their scores with others.

Don’t Fight The Feeling Game Intro
Don’t Fight The Feeling Game Player Match
Don’t Fight The Feeling Game Player Animation
Don’t Fight The Feeling Game Player Selected
Don’t Fight The Feeling Game Hidden Player
Don’t Fight The Feeling Game Radar
Don’t Fight The Feeling Game Screen
Don’t Fight The Feeling Game Result
Don’t Fight The Feeling Game Reward
Don’t Fight The Feeling Game Copyright

Credits.

EXO-SHIP SAGA GAME for EXO-L

Produced

SM ENTERTAINMENT

Concept Planning & Arrangement

Cho Woochul, Joo Sunghea, Mo Chaeyeon

Pixel Art

그림바지 (Studio Pants)

BGM

HELLO PETERPAN

UI/UX Design & Game Scenario Planning

DFY

Project Management

Lee Jimyung

Art Direction

Choi Bomi

Design

Shin Jungyeon, Kim Dayoung

Publishing

Yoon Kyung-hyun (1024)

Development

Yoon Kyung-hyun, Yu Hyorim (1024)

D.FY Portfolio smexo Thumbnail