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SMTOWN &STORE

Work

SM Brand Marketing —

eCommerce for artists and fans SMTOWN &STORE

Project Summary

SMTOWN &STORE KV

Launch Date

April
2019

Categories

  • Web/Mobile
  • Mobile App
  • eCommerce
  • Content

Tages

  • Uaaaaa

  • Caaaaa

Project Number

34N.

Redefining the word ‘fan’, fandoms lead the way in entertainment as they create a new code for cultural consumption by both producing and consuming. And as the internet evolves, so does the form of these fandoms. D.FY planned and designed SMTOWN &STORE’s online website to focus on the artist-fan relationship, and we built a platform that could communicate with fandoms based on an understanding of fandom culture.
We emphasized and encompassed the global aspect of the Hallyu Wave with a menu that focuses on product characteristics, designing efficient sales marketing for everything from music to beauty, fashion, and lifestyle products. Based on the artist, there’s a variety of news and related products for easy and convenient buying with fun and interactive elements to create a fan-focused shopping experience.

SMTOWN &STORE Main KV
SMTOWN &STORE Main
SMTOWN &STORE Main Movie
SMTOWN &STORE Mobile Main
SMTOWN &STORE GNB Movie
SMTOWN &STORE Product Detail Movie
SMTOWN &STORE Artist KV 01
SMTOWN &STORE Artist KV 02
SMTOWN &STORE Artist KV 03
SMTOWN &STORE Artist KV 04
SMTOWN &STORE Artist GNB Floating Banner
SMTOWN &STORE Artist Quicklink Banner
SMTOWN &STORE Product Detail
SMTOWN &STORE Product Detail All
SMTOWN &STORE Mobile Product Detail
SMTOWN &STORE Complete Movie
SMTOWN &STORE Artist Popup

Credits.

eCommerce for artists and fans SMTOWN &STORE

D.FY

Cafe24

Morenvy

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Park Kyungsoo - Project Manager

Park Hyerin - Planner

Kim Minwoo - Planner

Lee Suheon - Creative Director

Choi Bomi - Design Leader

Jang Mijin - Designer

Lee Eunhye - Designer

Yun Seonyeong - Motion

SMTOWN &STORE