MCM Shopping Mall ShopMCM
- Web/Mobile Site
MCM, having enhanced an image as luxurious brand, reconsidered a brand image and renewed a website and mobile site. Shop MCM, a MCM direct shopping mall website, applied modern and silent layout to implement luxurious sense complying with a brand image, and at the same time, the UX of smart-phone-like or tablet-PC-like on the website through motion script shown from transition in categories or depth was implemented as well.
Completely Different Composition of Shopping Mall, Minimal- & Visual-oriented Design
While prices and detailed products are hidden, the main page of Shop MCM was designed to show the overall structure for easy visual lesson of navigation within a website. The promotion banner at the major center area of main page displays decisive minimalism only by MCM. With extreme design unlike other shopping malls, the luxurious brand image of MCM was accentuated.
Hide & Show
The UX concept of Hide & Show contains minimal screen composition and functions for customers, and hidden functions are implemented to be opened or closed at everytime if required for interest and usability at the same time.
Simple but Easy and Clear UI
Contents to be exposed by business operators such as exhibition or event were connected with GNB to be exposed in various paths besides the main page. Furthermore, MCM goods and shopping exhibition, goods searched on today, and shopping kart composing GNB were implemented in a layer form for convenient use without scene transition, and the GNB form was designed to be adjusted to be complied with a layer form.
Unique and Trendy Graphic
Trendy illustration included within GNB was used as expression of special and unique brand only by MCM. Upon a nearly strict and boring grid design, trendy illustration with color sense was added on the website.
MCM Shopping Mall
Choi, Jihoon- Chief Creative director
Kim, Wheekyoung- Project Manager / Marketing
Kim, Wheekyoung- Planner
Choi, Jihoon- Designer
Jung, Sungyup- Designer
Lee, WonGyoon- Developer
Lee, Seungchul- Developer
Choi, Chulhyun- Developer