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Samsung Electronics —

Samsung Gear S3

Project Summary

D.FY Portfolio Samsung Gear S3 KV

Launch Date

August
2016

Categories

  • Digital PR
  • SEO
  • Web/Mobile Site

Tages

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Project Number

34N.

Samsung Gear S3,a new addition to the world of craftsmanship and high technology, was launched. As D.FY previously worked on the campaign of the new smartwatch’s predecessor, Gear S2, we were able to more effectively express all that the new smartwatch has to offer consumers. We successfully conveyed and were able to differentiate the unique design and function points of Gear S3 with new and exact methods of experiential interaction representing the most recent UX trends. Our designers brought Gear S3 to life with modern yet simple design incorporating 3D and motion graphics while our writers skillfully pinpointed the device’s unique features with sharp and effective copy. Gear S3 was successfully launched globally on the Galaxy Brand website through a themed product presentation entitled 'Talk About 3'.

  • Gear S3, perfect in and of itself. Freedom from your smartphone

    Gear S3 is a product that is well suited to all kinds of sports and everyday use. It provides optimized smartwatch functions and a more active feeling, even to users with different lifestyles. If we intend to maximizes these good points and more simply convey to users a functional explanation it is necessary to express this through page layout creation and various forms of interaction.

  • A page about the unresting optimization of 3D artists, designers and publishers

    Even though Gear S3 has all these great functions, we still needed to create a page that effectively communicates information to the masses. Gear S3 project was one that required the involved 3D artists, designers and publishers to constantly talk about how best to achieve effective interaction.

Samsung Gear S3 site overview image
Design Category image with Samsung Gear S3 site
User Experience image with Samsung Gear S3 site
Features image with Samsung Gear S3 site

Credits.

Samsung Gear S3

Cheil

D.FY

-

Hwang, Byungsam - Chief Creative director

Lee, Jiyoung - Project Manager

Park, Sejin - Designer

Chang, Mijin - Designer

Lee, Gaeun - Designer

Kim, Wonkyu - 3D Artist

Joo, Seunghyuk - 3D Artist

Lee, WonGyoon - Developer

Jung, Sunghwa - Developer

Kang, Byeonghwan - Developer

Park, Gyutae - Developer

Samsung Gear S3