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Samsung Electronics —

Samsung Gear Fit2

Project Summary

D.FY Portfolio Samsung Gear Fit2 KV

Launch Date



  • Digital PR
  • SEO
  • Web/Mobile Site


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Project Number


D.FY commenced the brand page project for Gear Fit2; a device that gives users an intuitive and simple fitness experience. Even without a smartphone it will provide accurate exercise information and record a variety of measurable exercise motion. Identified as a product with outstanding usability, through a process of brainstorming we decided to not simply follow web trends but to define Gear Fit2 as a product through a unified design concept. We created a page that boldly displayed the unique features of the Gear Fit2.

  • Premium Sportsband, Gear Fit2

    Even without a smartphone Gear Fit2 is a product that makes it possible to enjoy exercise while using a single device. Users can even choose between various watch face backgrounds, making it a kind of fashion item. The most important point amongst the client's requirements was that the overall page should have a sporty feeling, a feeling that you can enjoy the device actively, and also that it was designed to be equally enjoyable for use in everyday life. In an effort to convey this information accurately, we created a page that maximizes the user's product understanding through clear interaction with many page composition ideas.

Samsung Gear Pit 2 Product Detail Page Image.


Samsung Gear Fit2




Lee, Jiyoung - Project Manager

Kim, Junyoung - Designer

Chang, Mijin - Designer

Lee, WonGyoon - Developer

Jung, Sunghwa - Developer

Samsung Gear Fit2