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Work

Samsung Electronics —

The future of mobile unfolds

Galaxy Fold

Project Summary

Samsung Galaxy Fold KV

Launch Date

April
2019

Categories

  • Web/Mobile
  • Copywriting

Tages

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Project Number

34N.

Samsung’s first foldable smartphone ushered in a new era of mobile innovation. Breaking the boundaries of what a smartphone does, the Galaxy Fold featured the Infinity Flex Display, seamless app continuity, and a revolutionary six-camera system. Our goal was to develop a website that not only shone a spotlight on these innovations, but did so in a way that matched its seamless use.

We needed to show the phone as realistically as possible but with dynamic close-ups that offered a premium look and feel to the phone. We enhanced shadows and reflections on the phone to create an atmosphere throughout all product shots that defined modern luxury. When demonstrating more technical aspects of the phone — the folding mechanism, for example — we utilized accessible and fun microinteractions to make it interesting and simple to understand.

The design, copy, and source were disseminated to 26 countries, with care taken to ensure that when copy was translated into local fonts. type alignment would not affect design. Included in the package was SEO keywords, meta tags, web accessibility, and optimized search for the various countries accessing the page.

  • Highlights

    Galaxy Fold defies category with the foldable Infinity Flex Display, seamless app experience, and six powerful cameras.

  • Design

    Introducing the breakthrough foldable display: Infinity Flex Display on Galaxy Fold. Backed by an articulated spine and encased in brilliant, futuristic colors.

  • Experience

    Galaxy Fold is engineered to be both phone and tablet, with an ergonomic design, seamless experience, and multitasking that lets you do even more.

  • Camera

    Galaxy Fold boasts a revolutionary, intelligent six-camera system flexible enough to shoot from any angle and optimizes your photos to be shareworthy shots.

  • Performance

    With 12GB of RAM and 512GB of storage, Galaxy Fold lets you do more like no other phone. And the dual cell battery works as one, with enough power to share.

  • Accessories

    Easy-pairing wearables, luxurious protective cases, and a convenient battery pack make the most out of Galaxy Fold.

Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product image
Samsung Galaxy Fold Product image
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product image
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product image
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Product detail page
Samsung Galaxy Fold Mobile Device Mockup Image

Credits.

The future of mobile unfolds
 Galaxy Fold

Lead Agency: Cheil Worldwide

Production Agency: D.FY

Partner Agency: Barbarian

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Kim Wheekyoung - Project Manager

Oh Garam - Lead Planner

Lim Inseong - Planner

Kim Hyewon - Planner

Dana Melanz - Copywriter

Kim Junyoung - Creative Director

Choi Wonjun - Lead Designer

Yang Gwanghoon - Designer

Lee Dami - Designer

Kim Junghee - Designer

Lee Eunhye - Designer

Jeong Dayoung - Designer

Yeon Ahyoung - Designer

Kim Wonkyu - 3D Designer

Joo Seunghyuk - 3D Designer

Jang Semin - 3D Designer

Lee Wongyoon - Develop Director

Choi Inhan - Lead Developer

Choi Yoonjung - Developer

Park Gyutae - Developer

Gong Ahreum - Developer

Jeon Sohyeon - Developer

Samsung Galaxy Fold