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Samsung Semiconductor —

Samsung Semiconductor takes sustainability a step further Samsung Semiconductor

Project Summary

Launch Date

April
2021

Categories

  • Branding
  • Digital PR
  • Website
  • Mobile Site
  • English Copywriting
  • Korean Copywriting

Tages

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Project Number

34N.

While we’re seeing more and more brands take sustainable action, Samsung Semiconductor has been taking sustainability a step further, from protecting the planet to saving it.

We were tasked with renewing the CSR section that highlighted the various ways Samsung Semiconductor is taking green action. In designing the dedicated pages, we focused on creating an experience that encouraged seamless navigation between content and content that offered in-depth information in a way that’s fun and easy to consume.

  • Packaging in-depth content

    The articles were packed with information and detail so we created visual pauses in between and used layered popups to minimize information overload.

  • Seamless information navigation

    We placed easy to find links between articles so the reader could continue to read about Samsung Semiconductor’s sustainability efforts without being interrupted.

  • Conveying messages with an impact

    We used big typography for the titles to create visual breaks between the articles while communicating the key message in a clear and impactful manner.

Credits.

Samsung Semiconductor takes sustainability a step further

Project Director

Jeong Youngsuk

UX Planner

Kim Nahyun, Lee Yunmi

Design Lead

Kim Taeyoung

UI Designer

Kim Dakyeong, Kim Hyeonmo, Lee Dayun, Kwon Hyeonggi, Kim Kyunghee

Copywriter

Lee Myeongyeon, Jessica Jones

D.FY Portfolio samsung-ds-csr Thumbnail