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Samsung Electronics —

The Next Innovation In TV QLED

Project Summary

D.FY Portfolio Samsung QLED TV KV

Launch Date

February
2017

Categories

  • New Experience
  • Web/Mobile Site

Tages

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Project Number

34N.

The quantum dot technology of the Samsung QLED TV perfectly displays colors through nature. We designed the page to clearly introduce Samsung QLED TV products that can immaculately present colors. We divided categories by QLED, Style, Smart, Blog, and News and constructed interactions that will assist with the easy understanding of the differences between standard TV and QLED TV. As we desired to show the product just as it is, we decided to not design anything that could distort the product. Furthermore, we provided contents that the customers could experience so they could display empathy and expectations for the products.

    Samsung QLED TV overview site image
    Samsung QLED TV mobile site version image
    Lifestyle images for Samsung QLED TV site
    Lifestyle images for Samsung QLED TV site
    Samsung QLED TV site page explain for Product features
    The page that describes the Product features of Samsung QLED TV
    The page that describes the Product features of Samsung QLED TV
    The page that describes the Product features of Samsung QLED TV

    Credits.

    The Next Innovation In TV

    D.FY

    -

    Park, Hyogyeong - Project Manager/ Plan

    Bak, Gyeongsu - Plan

    Lee, Suheon - Creative Director

    Bang, Daeseok - Designer

    Jung, Eunji - Designer

    Lee, Hyeonjin - Designer

    Shin, Jungyeon - Designer

    Lee, Eunhye - Designer

    Choi, Haein - Designer

    Park, Gunyoung - Motion

    Jang, Semin - Motion

    Kang, Byeonghwan - Developer

    Park, Jinkyung - Developer

    Park, Gyutae - Developer

    Samsung QLED TV