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Olive Young —

From Beauty to Entertainment ALLYOUNG TV

Project Summary

Launch Date

February
2021

Categories

Tages

  • Saaaaa

Project Number

34N.

Olive Young is the number one health and beauty product store in South Korea. Everywhere you go, there is always an Olive Young store just around the corner. With their high brand awareness and dominance in the market, the company was looking for a more creative way to connect with consumers. As a result, Olive Young launched their YouTube channel, providing fun and entertaining beauty content with the products they sell — but in order to be competitive, they wanted a unique brand identity for their channel.

To enhance their YouTube presence and the entertainment aspect of their content, DFY was tasked with rebranding their YouTube image, transforming the Olive Young channel into the Allyoung TV channel. Through the process, we established a new digital brand identity and guidelines for Allyoung TV as well as the brand identities and guidelines for the channel's two new YouTube content series: ‘Corporate Card Chance’ and ‘Review the Reviews’.

  • OLIVE YOUNG TV BRAND IDENTITY

    The YouTube channel needed a unified look that could encompass both existing and future content. When creating the logo for Allyoung TV, we maintained the same 13-degree slant as the existing Olive Young symbol. Because it’s born of the same DNA as the existing Olive Young Brand, ’Allyoung TV’ is used as the main logo in all media such as YouTube videos, social media, and digital content.

  • YOUTUBE CHANNEL ART

    We created channel art infused with the Olive Young logo and signature olive color, to reflect the new Allyoung TV vibe while keeping Olive Young’s brand essence.

  • CONTENT BRANDING

    Along with the main Allyoung TV brand identity, we were tasked with creating the identities for the channel’s two new YouTube content series ‘Corporate Card Chance’ and ‘Review the Reviews’. For each series, we designed on-screen graphics (bugs), intros, thumbnails, and titles/captions/information, aligned with the creative direction of the content.

  • ‘CORPORATE CARD CHANCE’ BRAND IDENTITY

    This new YouTube content series is all about Olive Young employees getting the chance to use the Olive Young corporate card to purchase anything they want in the store. The visuals were developed to convey a sense of sympathy and familiarity with the office workers. In particular, the logo bug was designed with humor, showing a pair of hands pointed upwards at a glowing golden card, as if in worship. During the intro, the card (featuring the word ‘Chance’) flies up and lands in between the hands.

  • ‘REVIEW THE REVIEWS’ BRAND IDENTITY

    This YouTube content series features hosts reviewing the actual user reviews of products sold in Olive Young stores. We created an identity that reflects what the content is about while keeping it fun and engaging. The logo (bug) has two speech bubbles overlapping each other, making it visually clear and easy to convey that the customer’s review is being reviewed by the hosts. Because customer participation and information delivery are important in this context, we carefully created informative content to reproduce their responses while maximizing the feeling of real customer reviews.

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Credits.

From Beauty to Entertainment, ALLYOUNG TV

Agency

DFY

Project Director

Bai Erin

AE

Kim Subin

Art Director

Lily Niu

Design

Hong Heejung

Motion Graphics

Hong Heejung

Portfolio Designer

Cho Yoonshik

D.FY Portfolio oliveyoungtv Thumbnail