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Lotte Data Communication Company —

The Closest Department Store For You Mo.D

Project Summary

D.FY Portfolio Lotte Department Mo.D KV

Launch Date

February
2017

Categories

  • eCommerce
  • O2O Marketing
  • Mobile Application
  • eCommerce

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Project Number

34N.

These days, it would be ironic if one had not yet experienced O2O (Online to Offline) services. O2O services such as food delivery and lodging already have become an integral part of our life. Still, the O2O service for a department store may be little unfamiliar. With Mo.D, the new innovative online application that includes the O2O service launched by Lotte Department Store, people can enjoy the whole on/offline shopping experiences. It not only provides shopping information but also gives customers real-time coupons and discounts when they visit the department store through its Geo-Fence technology. We reformed the floor guide to present it as a showroom, and UI/UX (user interface and user experience) such as intuitive icon expressions to provide the best brand experiences. Color choices were also carefully chosen and we applied the Pantone color of the year, which is a combination of color gradation, to express a friendly and trendy ambiance.

Mobile Version images for Lotte Department Mo.D App
User interface images about Lotte Department Mo.D
User interface and contents images about Lotte Department Mo.D

Credits.

The Closest Department Store For You

D.FY

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Kim, Wheekyoung - Project Manager/ Plan

Park, Misun- Planner

Kim, Jiyoon- Planner

Song, Jiyoung - Designer

Lee, Hyeonseon - Designer

Bae, Haerim - Designer

Lotte department Mo.D