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KV

Work

LEFERI —

Be a Creator LEFERI Beauty Entertainment

Project Summary

KV

Launch Date

May
2020

Categories

  • Web/Mobile

Tages

  • Uaaaaa

Project Number

34N.

We focused on tellling the brand story behind LEFERI’s brand slogan and philosophy in a way that would be clear to investors. We designed the site to highlight the 4 different business areas and made key creator information readily accessible.

Powering PR by utilizing the wide range of multimedia content. The diverse influencer portfolio as well as the huge range of content and value they offer were made front and center. We also made it easy for the administrators update the website content whenever they needed so information would always be up-to-date for any PR or marketing needs.

Strengthening sales by making contacting LEFERI easy. The contact section was designed to be versatile and used for all kinds of business enquiries. Whether you’re seeking information on auditions or want to apply, all you had to do was submit a simple form. We also made the whole process simple and easy for administration.

Designing for the brand. Most importantly we made sure the colorful and vibrant brand personality came through in the design by using dynamic graphic lines and gradients. We also used interactive elements to communicate the LEFERI brand identity.

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Credits.

Be a Creator LEFERI Beauty Entertainment

D.FY

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Lee Suheon - Creative Director

Kang Dongyeon - Project Manager

Lee Jimyung - Planner

Cho Mihyun - Designer

Kim Sohee - Designer

Kang Byunghwan - Develop Leader

Choi Hyeji - Develop

Lee Jesus - Develop

D.FY Portfolio LEFERI Thumbnail