Stands between you and the world JoongAng Group
A New Voice of Trust
JoongAng Group is a conglomerate consisting of several different companies — including The Korea Daily, JTBC, Megabox, and Phoenix Hotels and Resorts — and was in need of a strong, consistent central identity to connect them all together. The central identity we created to not only serves as a brand umbrella for the whole group, it represents JoongAng Group as a leader in culture and lifestyle.
The slogan “A New Voice of Trust”, is meant to strengthen the group’s message and ensure that all information and content is consistent and clear. We changed the existing one-dimensional layout, creating a more dynamic style in order to focus on the group’s new vision and tell a story with bold visual content and depth. This makes sure information is delivered in a well-packaged format and sends a strong message. Where the site before was just maintaining communication, we developed a new, dynamic platform on which the group’s story can be told.
JoongAng Group Stands between you and the world
Lee Suheon - Director
Bang Dongwook - Project Manager
Jin Heejeong - Design Leader
Shin Jungyeon - Designer
Always - Partners