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D.FY Portfolio JoongAng Group BG

Work

JoongAng Group —

Stands between you and the world JoongAng Group

Project Summary

D.FY Portfolio JoongAng Group KV

Launch Date

August
2019

Categories

  • Web/Mobile

Tages

  • Uaaaaa

Project Number

34N.

A New Voice of Trust JoongAng Group

JoongAng Group is a conglomerate consisting of several different companies — including The Korea Daily, JTBC, Megabox, and Phoenix Hotels and Resorts — and was in need of a strong, consistent central identity to connect them all together. The central identity we created to not only serves as a brand umbrella for the whole group, it represents JoongAng Group as a leader in culture and lifestyle.

The slogan “A New Voice of Trust”, is meant to strengthen the group’s message and ensure that all information and content is consistent and clear. We changed the existing one-dimensional layout, creating a more dynamic style in order to focus on the group’s new vision and tell a story with bold visual content and depth. This makes sure information is delivered in a well-packaged format and sends a strong message. Where the site before was just maintaining communication, we developed a new, dynamic platform on which the group’s story can be told.

JoongAng Group Intro image
JoongAng Group PC Main video image
JoongAng Group PC Main image
JoongAng Group Family Site Menu video image
JoongAng Group About KV
JoongAng Group PC About image 1
JoongAng Group PC About video image
JoongAng Group PC About image 2
JoongAng Group Brand KV
JoongAng Group Brand video image
JoongAng Group Brand Concept image
JoongAng Group Share KV
JoongAng Group PC Share video image
JoongAng Group Share Concept image
JoongAng Group PC Recruit video image
JoongAng Group PC image
JoongAng Group Mobile image

Credits.

JoongAng Group 
Stands between you and the world

D.FY

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Lee Suheon - Director

Bang Dongwook - Project Manager

Jin Heejeong - Design Leader

Shin Jungyeon - Designer

Always - Partners

D.FY Portfolio JoongAng Group Thumnail