- Digital PR
- Web/Mobile Site
Global Network Integrated Platform. nnocean aims to improve their global corporate image by renewing their official website as a global integrated network platform. The website has been renewed to strength their brand identity in overseas subsidiaries as well as domestic.
Content-driven Brand Website
The website of Innocean reorganized global network contents by integrating each of the overseas operation’s individual channels
Each menu has been optimized by content type, Screen layout
Innocean’s new website enhanced a screen configuration by re-composing menu by the characteristic of the content. The segment has been reconstructed as follows; image and text content focused in NEWS, visual contents focused in WORK, Innocean company overview explores in COMPANY, corporate overview in NETWORK, list of award achievement in AWARDS, and explores Facebook and other SNS news at SOCIAL menu. .
Based on Innocean’s content, Real Innocean Website
The renewal website designed to be concentrating on main screen part, which provides important contents of Innocean. It has been demonstrated using the simple design concept, which it replaced text to visual and video elements to be more able to concentrate on the site.
Efficient navigation function system, Navigation MenuBar
The fixed navigation designed as convenient access and not only provides a search function, but also shows the title of the menu. Moreover, the sub-navigation functioned as content title and share button even at the time of scrolling.
Enhanced search function by using tagging
In order to enhance Innocean’s search system, it provided a tag function. By using this tag system, it searches keyword and able to quickly search the contents.
Flexible on various devious, UX/UI Responsive Website
This responsive website considered overseas user when accessing various types of devices. It provided an optimized screen based on the resolution and applied swiping UI on the mobile, tablet to improve usability.
Enhanced Branding strategy by using the Innocean’s multimedia content
By using the color of Innocean’s orange and Innodaum font, it has strengthened Innocean’s brand identity. It simplified text contents such as an interview and portfolio by replacing with multimedia elements to add entertaining value.
Park, Misun - Project Manager / Plan
Gwon, Soongyu - Designer
Lim, Eunjung - Designer
Kim, Sookyung - Developer
Park, Siyoung - Developer
Park, Jonghee - Developer