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Hyundai N —

The Fun of Driving Goes Digital Hyundai N

Project Summary

Hyundai N key visual

Launch Date

April
2019

Categories

  • Contents
  • Social
  • Film & Video
  • Copywriting
  • Media & Performance

Tages

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Project Number

34N.

Hyundai N, a small yet mighty team of high-performance models engineered to be fun to drive. The Hyundai Motor sub-brand began with motorsport, climbing the ranks before releasing its key models beginning in 2017—the i30 N, i30 Fastback N, and Veloster N. While these high-performance road models already had fans offline, it was time for D.FY to take the brand digital.

Launching brand channels for Instagram, YouTube, and on the Hyundai N website, we established and developed Hyundai N’s digital brand identity with end-to-end channel management, including: design, video, copywriting, paid media, and performance management.

Hyundai N Social Media Content Strategy & Production
Hyundai N Instagram
Hyundai N Instagram Highlight Icon
Hyundai N Instagram Story
Hyundai N Instagram GIPHY Sticker
Hyundai N Copywriting
Hyundai N YouTube
Hyundai N N-ZINE
Hyundai N N Remix
Hyundai N N-Fluencer Program
Hyundai N Artist Collaborations
Hyundai N Paid Media & Performance Management

Credits.

The Fun of Driving Goes Digital Hyundai N

Project Manager

Erin Bai, Subin Kim

AE

Subin Kim, Bomi Kim, Hyeryeon Roh, Julianne Pak, Jeongeun Oh

Art Director

Lily Niu

Design

Jiyoung Song, Gihun Park, Gwanghoon Yang, Jieun Jeong, Sunyoung Yoon, Isak Jung, Heeone Kim

Portfolio Design

Gihun Park, Heejung Hong, Jungyeon Shin

Motion Graphics

Semin Jang, Heejung Hong

Copywriter

Jessica Jones, Dana Melanz

Hyundai N thumbnail