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Hyundai Department Store —

Department store into a platform for trends
The Hyundai Seoul

Project Summary

Launch Date

February
2021

Categories

  • Media & Performance

Tages

  • Maaaaa

Project Number

34N.

Hyundai Department Store repositioned itself as a young and modern brand with its new brand name, The Hyundai Seoul. Targeting the trend-pioneering young Millennials and Gen Z, we designed The Hyundai Seoul’s website to stand out from the crowd and announce its arrival. To showcase the diverse experiences and content being offered by The Hyundai Seoul, we gave each page its own concept and used panorama images and dynamic interaction elements to convey the new brand message.

Credits.

Department store into a platform for trends

Project Manager

Kang Dongyeon

UX Planning

Jeon Dahye

Creative Director

Lee Suheon

UI Design

Yang Gwanghoon, Lee Dami, Lee Jain

Develop Leader

Kwon Hyeonji

Develop

Choi Hyeji, Song Eunji, Hwang Geommyeong, Lee Jisun

D.FY Portfolio hyundai-department Thumbnail