Experience the breathtaking design Genesis
- Web/Mobile Site
- Digital Content
In the Korean automotive industry, Hyundai Motor Company wields enormous influence. With the Genesis models, drivers enjoy an ultra high-strength steel body, all-wheel drive, and a design for maximum aerodynamic performance. With the luxurious ride of Genesis in mind, we developed a design concept and UX layout for G80, G80 SPORT and EQ900 models to align with the launch of the new G70 model. Through this site, consumers are invited to experience the opulence of Genesis for themselves.
Delivering class, like Genesis
Our goal was to deliver the unique charm of Genesis while maintaining the brand identity. Each page was designed following the Genesis series guide and a black color scheme was used throughout the site to create a luxurious feel.
Easy information and simple purchasing
In order to aid the customer’s purchase journey, we ensured that product information on the page was easy to consume. Additionally, we realigned the shopping tools and menu to make the purchase process simpler.
Experience the breathtaking design
Park, Chulsung - Project Manager
Ahn, Dawon - Planner
Lee, Jiho - Designer
Chang, Mijin - Designer
Choi, Haein - Designer
Choi, Inhan - Developer
Park, Gyutae - Developer
Kim, Jumi - Developer