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Genesis —

Showcasing Innovation Through Analog Genesis Zone

Project Summary

D.FY Portfolio, Genesis Flipdot

Launch Date

September
2018

Categories

  • Film & Video
  • Promotion

Tages

  • Caaaaa

  • Maaaaa

Project Number

34N.

Genesis was meant to be shown to the world. So they chose a strategic location—Incheon International Airport. But with travelers hurriedly going from place to place, we wanted to invite people to stop and engage with Genesis. We redesigned the Genesis Zone by lowering the platform for visitors to see Genesis up close. We then set up a Flipdot wall for an analog feel as a backdrop contrasting against the innovative, high-tech Genesis. Attracting visitors with the gentle sound of the dots flipping one by one, the installation drew in over 700 visitors each day.

genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image

Credits.

Showcasing Innovation Through Analog Genesis Zone

Innocean Worldwide - Lead Agency

D.FY - Production Company

Design Lab - Partner Agency

IMG SRC - Partner Agency

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Hwang. Byungsam - Chief Creative Director

Park, Soojin - Project Manager

Whang, Yeayeun - Communication

Hwang, Heeyeon - Communication

Gwon, Soongyu - Creative Director

Lee, Hyeonseon - Designer

Lee, Gyeongyeon - Designer

Jeong, Dahee - Designer

Choi, Wonjun - Designer

Nam, Jinsung - Designer

Park, Gunyoung -Motion Graphics

Hong, Jongyoon -Motion Graphics

Mori, Masanori - Technical Director

Hanatsuka, Takumu - Director

Ishikawa, Tatsuya (IMG SRC) - Developer

Kanbayashi, Arata (IMG SRC) - Producer