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Genesis —

Flipdot art wall installation Genesis Zone

Project Summary

D.FY Portfolio, Genesis Flipdot

Launch Date

September
2018

Categories

  • New Media
  • Promotion

Tages

  • Caaaaa

  • Maaaaa

Project Number

34N.

At Incheon International Airport, Suh Architects and Innocean carried out a complete redesign of the Genesis Zone, installing a Flipdot art wall behind Genesis and creating a striking juxtaposition of the analog and the high-tech. With Genesis now on a lower platform, passers-by were naturally drawn to the car where they were able to sit behind the wheel and personally engage with the brand.


D.FY created the digital content displayed by the Flipdot wall. When played, the combination of stills and motion created a uniquely tactile sound as the analog dots responded to the digital signals of the content. The sounds made by the turning dots were like waves lapping on the shore or a breeze cruising through the air as they cut through the low buzz of the airport and caught people’s attention.


To have the 91,729 analog dots play the digital content in perfect sync, IMG SRC developed a custom program for the Flipdot display, creating an experience that drew in over 700 visitors each day.

genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image
genesis flipdot product clip image

Credits.

Flipdot art wall installation Genesis Zone

Suh Architects - Space Design

Innocean Worldwide - Lead Agency

D.FY - Production Company

Design Lab - Partner Agency

IMG SRC - Partner Agency

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Park, Soojin - Project Manager

Whang, Yeayeun - Communication

Hwang, Heeyeon - Communication

Gwon, Soongyu - Creative Director

Lee, Hyeonseon - Designer

Lee, Gyeongyeon - Designer

Jeong, Dahee - Designer

Choi, Wonjun - Designer

Nam, Jinsung - Designer

Park, Gunyoung -Motion Graphics

Hong, Jongyoon -Motion Graphics

Mori, Masanori (IMG SRC) - Technical Director

Hanatsuka, Takumu (IMG SRC) - Director

Ishikawa, Tatsuya (IMG SRC) - Developer

Kanbayashi, Arata (IMG SRC) - Producer