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Benefit Cosmetics —

#iloveme Lovetint Benefit Cosmetics

Project Summary

D.FY Portfolio Benefit Cosmetics Preview image

Launch Date

June
2019

Categories

  • Contents
  • Social
  • Film & Video
  • SNS

Tages

  • Caaaaa

  • Maaaaa

Project Number

34N.

Benefit Cosmetics, the brand that gave us the original tint, launched their new fiery-red Lovetint in an all-new packaging that makes lip application a breeze. The entire tint lineup was given the same package renewal and was relaunched with the same curved doe-foot applicator.

To celebrate the launch of Lovetint, we created a campaign that carried Benefit’s philosophy that laughter is the best medicine (and we agree!) while celebrating that fact that you’re truly beautiful when you love yourself. The campaign creative included a 30-second video, a set of Instagram photos, Stories, GIFs and stickers, as well as the main key visual for offline in-store posters.

The video shows her lips going from light pink to the Lovetint’s signature fiery-red as she applies additional coats of the tint, matching her physical and emotional transformation as she goes from preparing for her own party to enjoying everything she prepared for herself. We then created fun GIFs and stickers to carry the vibe in different ways throughout the campaign.

Benefit Cosmetics love tint color pattern
Benefit Cosmetics love tint Instagram post
Benefit Cosmetics love tint Instagram post
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics love tint Instagram post
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics Love Tint Highlights video
Benefit Cosmetics love tint Emoji post
Benefit Cosmetics love tint Instagram Stories
Benefit Cosmetics love tint word type

Credits.

#iloveme Lovetint
 Benefit Cosmetics

D.FY

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Erin Bai - Director

Jessica Jones - Project Manager

Roh Hyeryeon - Project Manager

Jang Semin - Motiongrapher

Hong Hee-jung - Motiongrapher

Lee Seul - Designer

Jessica Jones - Copywriter

Roh Hyeryeon - Copywriter

Jellabee @j876my - Model

Teography - Photographer

All Around Players - Production

D.FY Portfolio Benefit Cosmetics Thumbnail