A smart device for kids and parents AKI
- Digital PR
- Web/Mobile Site
- Digital Content
- Video Content
AKI is a kid-friendly smartwatch that not only befriends curious kids, but also sympathizes with concerned parents. It follows kids on their daily routine and lets parents know situations in real time with enhanced features—such as call, text, voice recognition, AI, low-power mode, and more— integrated in a small watch. So we asked ourselves how we could introduce such a smart device.
A design for kids that is both safe and interactive
The circle-themed page represents safety and conveys the meaning of the products through strategically placed content. The design plays off of the product’s main color scheme and overflows with energy and individuality. Then with 3D modeling and animation, it comes to life.
Multi-use videos to boost new product knowledge
We conceived and created videos to help increase consumer understanding and knowledge of new products. Though the website utilizes the videos within its design, these one source, multi-use videos can be repurposed with different formats.
Partners: M2e mediaworks
Partners: Lee Jungeun
Lee, Pulip - Project Manager
Park, Jinjoo - Planner
Song, Jiyoung - Art director
Kwon, Junghee - Designer
Park, Joeun - Designer
Lee, Jungsoo - Designer
Park, Gunyoung - Motion
Kim, Chuljoong - Creative Developer
Jeon, Sohyeon - Developer